Website Design Guidelines to Inspire You in 2022

In this article, you will learn about the four principles of Web design, namely Simplicity, Visual Hierarchy, Navigation, and Consistency. Keep in mind that these principles should be incorporated into your website design in order to make your site easy to navigate. To get started, read through these guidelines and try them out on your own website. Hopefully, you’ll have more success with your website! After all, you’ll be building a brand for the world to see, and it’s a good start.


There are several advantages to using simplicity in website design guidelines. Simplicity can reduce file sizes, and take less server space. Keeping things simple can also decrease page loading times. Simplicity also promotes brand recognition and consistency across the web. A simple website can be as small as 100kb in size, and a complex site can be over one megabyte. But simplicity should not be limited to aesthetics. It can also be used to create a more functional and interactive website.

While there are many benefits to using simplicity in website design, not all websites are made the same way. For instance, some websites can have a very complicated interface, but users might not want to deal with it. It’s a better idea to create a simple site with one navigation menu and a smaller number of elements. That way, users can get to what they need, without feeling overwhelmed by the complexity of the site. Simplicity in website design guidelines can help you create a website that will be popular and functional for your audience.

Visual Hierarchy

The visual hierarchy is an important part of website design. This is a visual system that ranks different elements and shows what’s important to the user. It can help keep the design organized and create a more user-friendly website. It also helps ensure that users know which pages to go to first. If a web page has too many elements and not enough hierarchy, users will feel overwhelmed and may not know what to do.

The purpose of visual hierarchy is to make it easier for viewers to find what they are looking for and keep their attention. People’s attention spans are very short. Goldfish have an attention span of nine seconds, but the human mind isn’t so quick to process information. Therefore, designers need to understand the nature of the human brain and how to best communicate the key message in a user-friendly manner. By incorporating this design principle into your website, you can create an eye-catching website that will generate interest and sales.


If you’ve ever visited a website and wondered how you can improve navigation, you’re not alone. The web is a complex, multifaceted product, and website navigation is one of the most important aspects of this product. Making it easy for visitors to find what they’re looking for can increase their chances of staying on your site longer and taking action. To make navigation easy for your visitors, follow these website design guidelines:

The navigation of your website should be easy and predictable. Navigation is a key feature of a website and is what allows users to navigate between pages. If navigation is confusing, users are unlikely to stick around long enough to read the content. To avoid making navigation difficult, keep the main menu simple with no more than seven links. Dropdown menus are also a bad idea since they make navigation hard for search engine bots.

When designing navigation, consider the three-click rule. This is a fundamental rule that many UX specialists enforce. The three-click rule states that no inner page should be deeper than three clicks. This rule eliminates roadblocks and increases user satisfaction by shortening the path to a desired destination. One study even showed that users were only 50% as likely to abandon a task after 12 or three clicks.


It’s important to adhere to some basic website design guidelines, so that your visitors can navigate through your site easily. Consistency in website design means that the same elements appear in multiple areas of your website. For example, colors, fonts, and placement of buttons should all be the same throughout the site. Consistency improves the user experience. It’s important to remember that visitors will get the most out of your website if users can find what they’re looking for easily.

Using the same color palette throughout the site also helps make it easier to navigate. In addition, fonts and sizes should be consistent. Moreover, graphics define the look and feel of your website. To ensure that your site is consistent, you should adhere to a common design for all your graphics. Additional graphics should be a part of the original design, and they shouldn’t be an afterthought.


Responsivity in website design guidelines refers to making a website adaptable to the size of a user’s device. Responsive website design includes the use of fluid grids, which automatically adjust to the width of the viewer’s browser. Fluid grids also allow for content rearrangement, which can be very beneficial in designing a website that works across multiple screen sizes. In addition to flexible grids, responsive websites can also include adaptive images and videos.

Responsive design is the most flexible of the two, and most desirable for websites. It allows for a consistent experience across devices, including smartphones, tablets, and desktop computers. Instead of building two separate sites, responsive design creates a single design that automatically adjusts to the screen size of each device. It also applies to any browser and resolution. For this reason, it is vital to include responsive design guidelines.

Responsive design has several advantages. A site that can adapt to different screen sizes can better match the user’s experience. Responsive designs are more flexible and require less development time and money. But they are best for individual sites or small businesses. This technique can be beneficial for a website’s content as well as for its audience.


Using the latest accessibility guidelines in your website development is crucial for making sure your web content is read by people with different levels of vision. Good web accessibility includes making sure content is easily recognizable and easy to navigate, using correct grammar and spelling, and keeping text sizes appropriate for each user’s device. The guidelines set by the World Wide Web Consortium (W3C) are applicable to all forms of written content, including text.

First, understand that people with disabilities may have temporary or permanent disabilities, or they may have other environmental limitations. Nonetheless, the USWDS includes accessibility guidelines in the design of website components and layouts. By following these guidelines, you can ensure that your website is usable by people with disabilities and meets ADA standards. For example, USWDS recommends using a pronounced tab focus, keyboard navigation, and content that is understandable.


While you might have an idea of how you want your website to look, there are some fundamental conventions that should be followed when designing your site. The use of rhyming phrases is a good example, as it is perceived as more accurate than non-rhyming ones. Similarly, using labels to reinforce what the target wants to see is also a good example. These guidelines are not meant to restrict individuality, but to help you achieve the best user experience.

Aside from being universal, conventions also help with the usability of your website. Most internet users are accustomed to a specific web layout. They look for a logo or menu at the top of their homepage, as well as a shopping cart icon or a numerical badge indicating how many items are in their cart. Breaking these conventions can cause confusion for your visitors and increase bounce rates. For example, it’s best to avoid any page layouts that do not match the norms for your business.

Credibility & User-Centricity

The simplest way to establish credibility on your website is to be completely transparent about the services and products you offer. You can do this by including a simple “About us” page where you can share your business’s story, as well as the bios of your team members. By listing prices on the homepage, you’ll also appear more credible. Another way to increase credibility is by displaying a portfolio of your work.

Using a web design convention can help you improve credibility. Credibility is the amount of trust you give your website’s visitors. Make sure your product/service descriptions are clear and informative, and minimize the number of clicks required to find the information they need. Using a user-centric design approach can help you increase your credibility as well as streamline your website’s navigation. Keeping your readers informed about how your credibility has improved will also help your conversion rates.

Building codes provide guidelines that designers can use to make their websites more functional. They can also help designers avoid unnecessary friction. For example, using building codes to add credibility to a website is a good way to avoid uncomfortable situations that may frustrate users. Sticking to web design conventions will also help your website gain credibility. Credibility is one of the most important aspects of a great user experience. Read more for advance website design guidelines

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