Ignoring the use of videos
When most people hear the words “social media,” they immediately think of Facebook and Twitter.
What about YouTube, though?
Your company should also have a YouTube channel.
Videos from your YouTube channel can also be used on other digital marketing platforms.
Also, don’t forget about Facebook videos.
Even Instagram allows you to post one-minute movies.
Consumers are drawn to videos because they are engaging. Video content marketing is an excellent way to get visitors to visit your website.
There are a few crucial points to remember from this diagram.
First, over half of those polled said they had watched a video commercial on the Internet in the previous month.
So, if you’re not advertising with videos, your competitors are.
After seeing the film, 43% of those surveyed visited a website.
That’s already half the battle won.
Videos have the potential to create new leads and, eventually, conversions.
It’s fine if you’ve never utilised videos as a marketing tool before.
However, now is the time to learn how to begin using video marketing.
Failure to track return on investment
What percentage of your marketing budget do you spend on the internet?
What is the rate of return on your investment?
Don’t just throw money at digital marketing methods without calculating the return on investment.
You won’t know how successful your strategy was unless you measure the ROI.
If you keep repeating unsuccessful efforts, your bank account will begin to burn a hole in it.
You should stick to what’s working and abandon or change what isn’t.
For calculating your marketing ROI, you can use a variety of variables.
Calculating your investment’s return isn’t as tough as it may appear.
To begin, you must first determine what you are measuring.
Here are a couple such examples:
- Rates of click-through
You may calculate your ROI once you’ve decided on your marketing target.
Subtract the profit from your investment from the cost of your investment.
Take that figure and multiply it by the total cost of your investment.
That’s how you figure out your return on investment.
In the future, make sure to calculate the ROI of all of your marketing activities.
It’s the only way to know whether your strategy worked.
Aiming for everyone
With your web marketing activities, who are you trying to reach?
Isn’t it true that everyone has a computer?
Who has a smartphone?
Is there anyone with an Internet connection?
These are wrong responses. Your target market must be narrowed.
Consider your present and potential customers’ demographics.
That’s who you should be aiming for.
I’ve written a step-by-step guide on how to figure out the demographics of your current Facebook fans.
Make the most of this knowledge to improve your marketing efforts.
You might be surprised by what you find.
Make no assumptions about your consumer base’s demographics.
The picture depicts some brief statistics that debunk several popular preconceptions.
A skin and body care company can’t presume that their target audience is exclusively female based on this information.
You’ll have more success with your digital marketing campaigns once you’ve narrowed down your target demographic.
This way, you’ll obtain more relevant leads.
Using money to target everyone and everyone is likewise inefficient.
Not leaving comments on blogs
Commenting on your own blog is a fantastic method to accomplish two goals.
Increase the amount of time you spend communicating with your subscribers.
Improve your search engine optimization
Yes, comments can assist in improving your website’s ranking.
Engaging with your users can also help your brand.
Your subscribers will be ecstatic to learn that their opinions are being heard.
Just make sure you comment in a professional and respectful manner.
Don’t use blog comments to spam others.
Nobody wants to see that. It’s not a good look for you or your organisation.
You should also leave comments on other blogs.
If you do it gently, it will help to market your brand.
Make sure your remarks are both natural and educational.
This will assist you in establishing credibility and highlighting your areas of expertise.
Avoid common commenting blunders include not using your complete name and leaving a bogus or inactive email address.
Your website is unacceptably slow.
Slow websites will cause major issues for your business.
You put in a lot of time, money, and effort to get people to visit your website, only to have them leave if it’s too slow.
People are irritable. It’s just the way the Internet works.
If your website takes too long to load, visitors will go.
Don’t let your loading time eat into your profits.
Spend more money if necessary to ensure that your web hosting service is as fast as feasible.
You can’t afford to lose any consumers, thus every second matters.
If you’re dissatisfied with your existing web host, look for a new one.
You can’t afford to put up with subpar service when it comes to your website load time.
This should be a primary priority for your business.