The fashion industry has evolved to meet the needs of a new consumer model. Having a online presence is essential.
Consumers’ online purchasing habits have advanced as a result of online sales and e-commerce. According to Statista, there are more than 2 billion “digital buyers” in the world since 2020, and the tendency has been expanding in recent years.
Ecommerce sales currently account for 14.1 % of retail sales, and it will reach 22 percent by 2023. These figures are indisputable. Online apparel and shoe buying have recognized the fundamental change.
It has been one of the most successful in adapting to online store techniques. In the fashion industry, online is the preferred channel for 30% of purchases.
How do digital platforms benefit online shoe shopping?
Fashion on the internet is more than just entering, searching, purchasing, and exiting. It’s a highly specialized industry with a sizable following of fashionistas.
Blogs, videos, and social media, particularly Instagram, are all essential to creating content. There are also websites dedicated solely to discussing shoes.
Big influencers, shoemakers with over 800,000 followers, and Katy Perry herself, a pop singer with an online shoe store, are all a part of Instagram. As a result of this shift, consumers have a far better understanding of the industry when it comes to purchasing shoes online.
They keep up-to-date trends and news, as well as the brand’s creative process, motivation, and references. There is a stronger link between the brand and the consumer, which we should both protect and utilize.
Why have an e-commerce strategy?
An internet store’s primary purpose is to generate revenue. We must picture it from the beginning and ensure that the project’s requirements are met at all times. Any e-commerce project must include these three features:
- Our site will be more appealing, compelling, and easier to visit if the content and design of the pages are optimized. Following a strategic approach will help you get good outcomes with a small investment.
- Services that allow customers to have a better shopping experience, such as not charging for shipping, make returns easier in the event the buyer is not happy.
- An online tool for measuring feet and ensuring the size is accurate are just a few examples. Cross-selling is also important, as it helps to expand buying options.
How to use your digital strategy to boost shoe sales?
However, it’s advisable to take a chance and implement the following suggestions to assist you to improve your e-commerce sales. Let’s start!
Identity in terms of appearance
The appearance of a fashion website is crucial. Fashion is viewed via the eyes, therefore invest in creating your visual signature, a powerful logo, and a cohesive color scheme, then putting it all together in a clear and easy interface.
To connect with your audience, you must also be aware of current visual trends, which have a great deal of power on social networks: from YouTube videos challenges to the style that influences influencers and is passed on to their fans.
Today, more than ever, a brand’s ideology distinguishes it. There are other online shoe stores. Make sure your principles are well-defined and linked with your target market.
Young people, in particular, emphasize topics such as sustainability, fairness, and buying locally. Many firms utilize videos to promote their new inventions or Fashion Films to engage even more with the consumer, and they are frequently the greatest approach to express your value statement.
Testimonials, suggestions, and views
They serve as a basis for others to learn more about you. Visitors will have a larger possibility of becoming buyers if they have a positive experience with their shoe order, exchange or refund, shipping time, or excellent customer service.
It’s crucial to use appropriate language when speaking to your audience. Make sure it’s appropriate for each situation and format: emails, social media, product descriptions, and so on.
There are no rules for product descriptions. Brands are increasingly employing unique names that inspire cities, moods, pop culture allusions, and more. The best example is the cosmetics industry.
Each shoe retailer should establish a record with the most relevant media for each product. There are numerous specialized periodicals and sections within generic media in the fashion and shoe industry.
Use this database to send out frequent emails, and fresh updates, create relationships with the media and increase your brand’s visibility.
If a customer has a bad experience, they are unlikely to recommend your page when it comes to recommending stores. Bad publicity can be your greatest adversary.
Web design is simple to use, free of hurdles, poor loading times, and other issues. And, of course, help ensure your platform is mobile-friendly and accessible.
Your users may dislike your products, abandon your page, and go elsewhere if you don’t listen to them.
Make sure your photos are appropriate and don’t slow down the page’s loading time. Don’t forget to give the photographs meaningful names with relevant keywords and a brief description.
These are important in the purchasing process since they direct the buyer to their specific goal. A well-designed landing page can reassure your customers that they are at the correct spot to shop.
Furthermore, LPs are great for special campaigns, deals, and promotions that you can utilize to attract customers.
Figure out where your intended audience is on social media and establish a presence there. This way, you’ll be able to reach them as cheaply as possible, and you’ll be able to ‘speak’ to people who have an interest in your product.
Use social media to grow your audience organically and as a publicity tool with well-targeted ads that attract new people.
To conclude, developing a web strategy for an online shoe company takes a lot of time and effort, as well as a holistic view of the process and meticulous attention to detail.
However, we are confident that if you follow this advice and combine it with your love of fashion, your business will thrive. The consumer will buy branded stylish shoes from your store and you can achieve the digital success that we all desire. Get down to business!