In the physical world, you can easily sell a product with your interactive behavior and marketing tactics. But in the e-world where there is no face-to-face interaction and all marketing is purely a game of your site’s interaction with your visitor, it can leave them desperate to turn them into healthy customers. When designing your site, you should know who your target audience is and what their needs are, and whether your website will be useful to them. The form and content of website development will determine whether a visitor remains just a visitor or becomes your next customer. We’ll discuss how to achieve it later today.
To be successful in your online business (whether you are selling your own product/service or selling to other merchants as an affiliate), you need a Website built for just that – a simple, focused site. An easy-to-build, maintenance-free, low-cost, reliable and powerful traffic generator and customer converter.
Having the right tool and the right product alone does not guarantee the success of your website. There are many factors to consider when designing a site.
Unfortunately, many of these are easily overlooked by Internet business owners.
Build for Speed
Target Your Market
Know who your market is and make sure your site meets their needs. It is very important that your site reflects the values of your potential customers. Is your market mostly business professionals? If so, the site should be clean and professional. Does your product mainly target teenagers and young adults? Then your site can be more formal and relaxed. The key here is to know your market and build the site based on their preferences.
Focus on the Site
Make sure your website is focused on selling your product or service. A site that offers many unrelated products is not necessarily unfocused, but that is often the case. If your business offers many products, dedicate a unique page for each rather than trying to sell them all on one page. Selling all products on the same page may annoy your customers and never come back to your site.
Reliability is Crucial
The most professionally designed site won’t sell if your customers don’t believe you. A clear privacy statement is one way to increase your credibility. Provide a prominent link to your privacy statement on every page on the site and anywhere you request personal information from your visitors. Provide legitimate contact information online. Make sure that their information is not disclosed to anyone at all costs.
Navigation should be simple
Make site navigation easy and intuitive. All your pages should be accessible in three clicks. Simple and smooth navigation adds to the convenience of visitors. Add powerful search and catalog features. Oftentimes, many visitors do not have the patience to navigate the entire website to find what they are looking for. Simple navigation can keep your site visitor for a long time and create a chance to earn some more money to enjoy your weekend.
Consistency is key
Make sure the site is consistent in look, feel, and design. There is nothing more jarring and disturbing for a customer than feeling like they have gone to another site. Keep colors and themes constant throughout the site.
Make your site interactive and personal
Make your website interactive. Include feedback forms as well as email forms that allow your potential customers to ask you any questions they may have about a product. The personalization of your website is another important element that can provide customer satisfaction and increase your sales. Personalization technology provides analytical tools to facilitate cross-selling and up-selling as the customer purchases online. It will give you an idea of which products will be cross-sold and up-sold. For example, a disc cleaner may be offered when someone buys a CD player.
Content is King
Good content sells a product. Ask yourself the following questions. Does your text convey the message you want to convey to your visitors? Is it compelling? Does it guide your visitor in the sales process? Have others review, critique, and edit your copy to make sure it conveys the intended message. Always double-check your spelling and grammar. Well, content that speaks to your customers, so get it to the point.
These eight simple rules will go a long way in improving your website and most importantly converting visitors into loyal customers.