The eCommerce platforms have been slowly and gradually turning heads since the last decade, but the pandemic has provided the major push for making them the only format for shopping. When the world shut down abruptly, people could not find any other solution to fulfill their grocery and other essential needs than ecommerce solutions and platforms, which also allowed businesses to continue their operations even after closing brick and mortar stores.
Ecommerce setups have strengthened even more after the pandemic, as the public has gotten used to ordering their essentials online. However, they can change their habits immediately if they do not find eCommerce solutions and setups fruitful. To avoid losing your online traffic, you must keep a close watch on the latest trends and follow them too to increase your profitability.
Give a detailed read to this article to get your hands on eCommerce trends you need to watch out for in 2022 and put them in your practice too.
Top 7 Ecommerce Trends to Follow In 2022
The pandemic has not only given a boost to eCommerce business dealings but also increased competition. So, if you want your platform to be the first choice of the consumers, you must ensure high-quality service, a perfectly engaging platform, and the implementation of the latest trend. Doing so will ensure the users are not left with any other option than prioritizing you over your competitors.
Some of the major eCommerce trends you need to explore and follow in 2022 include the following:
1. Voice Shopping
Voice shopping has constantly been rising for the past few years and will be specifically trending in 2022. The consumers of current times are experts at leveraging the technology and like to utilize the voice search feature to find and order products on the go. The feature is also empowering for the visually impaired audience, which is why it is more than necessary in eCommerce platforms. Modern businesses are acquiring services of eCommerce solutions companies in Dubai to ensure accommodating and empowering their target audience.
2. Mobile Commerce
It is another rising eCommerce trend of 2022 you need to prepare for. Mobile users do not only explore e-commerce platforms through mobile phones but are eagerly interested in comparing products and finalizing the best option. So, a mobile-friendly eCommerce setup that offers comparison in terms of price, availability, quality, quantity, and multiple other factors is inevitable to receive more traffic and higher conversion rates.
3. AI and AR Integration
Artificial intelligence (AI) and augmented reality (AR) integration are the most critical eCommerce trends you need to stick by in 2022 and benefit from. AI helps to track previous engagements of users and make suggestions accordingly. On the other hand, AR helps users to check the suitability and effectiveness of the product before finalizing the choice, like seeing an interior item blending into their living space.
4. Social Commerce
Social commerce is another critical e-commerce trend that is gaining immense attention and popularity in 2022. The social media channels are the main sources that direct the users towards the eCommerce platform, explore the products, and order them. Therefore, social media integration and sharing reviews of social accounts on the eCommerce platform is an important way of receiving higher consumer traffic.
Omnichannel operations is another popular eCommerce trend you need to stick by in 2022. It focuses on a multichannel selling approach where the businesses can leverage brick and mortar stores as well as online stores to offer a comprehensive and well-connected shopping experience to the target audience. Omnichannel operations also stress that users do not face any inconvenience while shopping through a laptop, desktops, tabs, or mobile phone.
6. Video Commerce
Video commerce is another rising eCommerce trend you need to explore and follow in 2022. It focuses on promoting the products through videos and embedding links of product URLs, so the interested people can order the specific product by simply clicking on it. Taking care of product descriptions, setting up separate pages for all products, and managing the links is of grave importance here.
7. Multiple Payment Modes
Financial stability and empowerment is important aspect for which the public of current times are concerned. Due to this, multiple payment modes are an important eCommerce trend you need to stick by in 2022. Offering interest-free payments in installments, credit, debit card payments, in addition to cash on delivery are some of the major payment modes you need to include in the e-commerce platform. If you lack technical expertise, hire experts and formulate a platform that leverages financial control.
Is your eCommerce platform aligned with these trends?
If not, it may be the biggest reason for decreasing user traffic. Do not take any risk or do experimentation and contact the professionals to ensure your eCommerce platform is well aligned with the latest trends to attract more user traffic.