As we all know, Google is always changing its algorithm to provide the best search results for its users. The most recent update, dubbed “Fred,” has made some significant changes to how websites are ranked. If you want your website to stay at the top of the search engine results pages (SERPs), you need to optimize your Article according to these new guidelines. In this guide, we will teach you how to optimize your Article for Google’s latest update. Let’s get started!
Identify Main Keyword
The first thing you need to do is identify the main keyword or phrase for your article. Once you have done this, you need to make sure that this keyword is included in the title of your article.
In addition, you should try to use variations of this keyword throughout the body of your article. However, don’t go overboard with this; you don’t want your article to read like a keyword-stuffed spammy mess.
The title of your article is one of the most important factors when it comes to ranking in Google. In order to optimize your title, make sure that it includes the main keyword or phrase for your article and that it is catchy. You also have to take care of the Character Limit for Titles.
According to Google, the title of your article should be between 50 and 60 characters long. If your title is longer than this, you will need to shorten it or else Google will cut off the end of your title in the SERPs.
You can use a word count tool to make sure that your title is within the allowed character limit. Google says an Ideal Character Limit for a Title is between 55 and 60 Characters.
Use Meta Description
The meta description is the short description of your article that appears in the SERPs. This is another place where you can include your main keyword or phrase. In addition, you should make sure that your meta description is interesting and will entice people to click on your link.
Whenever you upload an image to your website, you should always include keywords in the file name and fill out the alternate text field with a brief description of the image. These descriptions help Google to index your images, which can lead to increased traffic from image searches.
Optimize Your Article
In order to optimize your content for Google’s latest update, you need to make sure that it is high-quality and informative. You should also try to include as many of the main keywords or phrases as possible without sounding spammy.
Use Outbound Links
Outbound links are links to other websites from within your article. When you include outbound links, you are providing your readers with additional information and resources. In addition, including outbound links can help to improve your website’s SEO ranking.
Internal links are links from one page on your website to another page on your website. Including internal links helps Google to understand the structure of your website and can help increase traffic from people who click on the internal links in your articles.
Keywords in Your Content
As we mentioned before, you should try to include the main keyword or phrase in your article as many times as possible without sounding spammy. In addition, you should also use variations of this keyword throughout the body of your article.
Link To Valuable Resources
Whenever you link to other websites, you should always link to high-quality and reputable websites. Linking to low-quality websites can hurt your website’s ranking.
Anchor text is the text that appears when you hover over a link. When Optimizing your website for SEO, you should always include keywords in the anchor text for outbound links. This will help Google to understand what your website is about and can lead to increased traffic from people who click on the links.
Use LSI Keywords
LSI keywords are words or phrases that are related to your main keyword. Including LSI keywords in your article helps Google to understand the context of your article and can lead to increased traffic.
Use Images which helps to understand the Content, like Infographic’s or statistical Images.
Optimize Your Website for Mobile
More and more people are using their mobile devices to access the internet. In order to make sure that your website is accessible to these users, you need to optimize it for mobile.
This includes making sure that your website loads quickly on mobile devices and that the content is easy to read on a small screen.
Use Google Search Console
Google Search Console is a free tool that allows you to see how your website is performing in Google search results. This tool can help you to identify any errors on your website and can also help you to track your SEO progress over time.
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Optimizing your website for Google’s latest update is important if you want to make sure that your website is visible in the search results. By following the tips in this article, you can ensure that your website is optimized for Google and that it has a good chance of ranking well.