The In-Store Marketing And Advertising Niche of 5 Shelf Placement Strategies Explained

A look inside the realm of shelf placement, its importance, and tips to find the ideal spot to pour your beer. Shelf position is the #1 crucial thing to be aware of once you receive a purchase order.

Receiving a large purchase order is an honour however if your drinks aren’t bouncing off the shelves, the situation shifts completely. The place and location of a product within the store can have a major impact in sales.

Are you able to make your beer known to consumers? Is your beverage placed in an area that consumers typically gravitate to? Perhaps your drink is put in a random area of the store, with dust on it – the kind of place that customers aren’t likely to reach? These are a few concerns you must think about when you get a purchase order.

The placement of shelf strip is an important aspect of establishing the appearance of your beverage and boosting the sales going up. Let’s look at the importance of placing your shelves and some tips to find the ideal spot where your beer will be.

The Importance Of Shelf Placement

We’ve all heard the story of being in the right spot at the right moment’, haven’t we? The same is true for your beverage. As an example, suppose you receive a purchase order for Walmart with 50 cases of IPA during summer since many people are drinking beer at this time of year.

You think you’ve hit home runs, isn’t it? Well, you’ve kind of. People will go to the beer shelves However, imagine your shelf wobbler being displayed right next to the stouts that are full-bodied or perhaps beside a beer which people aren’t typically drawn toward – nobody will be able see your beer and where are the sales coming from?

Let’s flip the tables. Imagine your lager sitting in the middle of the other lagers, and the words “lagers selected for you” on the top shelf. Makes more sense right?

Shelf Placement Hacks


1. Ask The Retailer For An Eye-Level Display To Store Your Favourite Beer.

In the event that there are four rows of beer cans, bottles and bottles on a specific shelf, you’ll need to focus on the next row to the left at the point that your eyes directly meet the shelf. Eye-level is where the magic happens.

This is because people are more inclined to pay attention to products they can easily see in front of them instead of leaning down to look at something different or tripping to look at what’s on top of the shelf.

2. Verify Where Your Drink Is

This is because you have shelf edge strips in the market in search of a particular beer.

Beer drinkers are eager to discover new products in the present If a new beer is awe-inspiring in a relaxed manner, where they do not need to put in the effort of searching at it, or even picking it up they’re likely to give the new drink (in this case , your beer) the chance to prove itself.

3. Try A Different Approach

But, you can also use a different strategy to market by leaving just one or two empty spaces where the beer should be. It will appear like your drinks are selling and that people are purchasing these beers.

Brand owners claim they generally leave a couple of spaces that make it appear as if their cans and bottles are moving. Or else, most people think it’s a stationary product. If the product is moving people are more likely to buy it and test it.

A small shift in your typical shelf talker advertising strategies could be enough to make your customer wonder and entice them to your brand of beer.

4. Shelf Talkers Can Be Used To Talk To The Shelves.

The reason why this particular strategy is shelf talkers is due to its purpose is to engage with the customer. Create a shelf talker and set it up near your product and learn about the preferences of your customers.

Keep it simple, and then explain your beer and explain your story to the customer via that shelf talking device. This will enable the consumer to connect with your beer and, in turn, buy your beer.

A common advice that brand owners offer on shelves talkers is that they should choose the easy route. Be sure that your shelf talker uses a casual language and defines the beer in the way it tastes – using the form of a few words such as dark, strong and fruity.

5. Remember To Make Weekly Rounds

A lot of people do not think about it or don’t think about it. It is important to make every week to determine the location of your product. Many door hangers are known to move their products around because retailers don’t pay attention or look at what’s going on.

Make sure your beer is clean, your cans, bottles and containers are clean and your labels are positioned on the correct side. Check for dust on your drink. Retailers don’t have time to polish your beer, so be sure your drink is clear and sparkling when you’re conducting a check.

There are several tricks that you can employ to find the perfect place to pour your drink, and ensure that it stays.

6. Be Sure To Use High Quality Materials For Your Shelf Talkers

There’s nothing worse than looking at a shelf-talker which has been sitting in storage for a long time, getting worse-looking and is about to fall from the shelves. This isn’t likely to generate any more sales, but it is better than not having an item on the shelf in the first place.

Make sure to use high-quality personalised door hangers materials so that your talker can last and maintain the fresh and appealing new look of the product. The benefits listed above are simple to implement and to top it off wobblers and shelf talkers are inexpensive in-store marketing solutions.

Ravi Patel

As the marketing head at VC Print, Ravi Patel has a reputed name in the industry. He consistently contributes his valuable knowledge to the top blogging sites.

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