The Five Best Online Marketing Strategies for Vancouver Businesses
It’s estimated that over 30% of all web traffic originates from mobile devices, but that doesn’t mean you should ignore desktop users as well. To engage with every potential customer, here are the top five online marketing Vancouver strategies you can use to promote your business in Vancouver.
Search Engine Optimization
SEO helps to make your business show up in search engines and other places where people look for information. The more specific your keywords are, the more likely you will appear in searches related to those topics.
If you want to learn more about SEO, there are a number of Vancouver marketing companies that offer this service.
- Knowing your target market’s habits.
- Add social media content.
- Localized SEO.
- Optimize website content.
- Run targeted ads on Google Adwords or Bing Ads.
Pay-Per-Click Advertising
PPC is a type of online advertising that allows businesses to pay only when someone clicks on their ad. It’s a great way to ensure your ads are seen by people who are interested in your products and services.
Google Adwords is the most popular and offers many options that you can choose from, such as search terms, device, location, time of day, and more.
Bing Ads is Microsoft’s version of PPC advertising and offers similar features as Google Adwords but with less extensive options.
If you want to do some testing before committing, set up an account on both platforms so that you can compare how they work and see which one works better for your needs.
Google Adwords will cost $20 per click whereas Bing Ads is cheaper at $2 per click. One factor to consider when looking at pricing models is how often visitors will visit your website after clicking on the ad. If they visit more than once it’s worth paying the higher price.
Social Media Marketing
One of the best marketing strategies Vancouver businesses can use is social media. Social media marketing can be used to promote your company and its products while building up a following of people who are interested in what you have to offer.
There are many different social media platforms, like Facebook, Instagram, Twitter, Snapchat, and more that you can use to share content with your audience.
If you’re looking for help with online marketing or any other services related to branding or promoting your business then visit our website!
Content Marketing
Online marketing is an important aspect of any company’s success, especially in Vancouver. As the world has become more and more digitalized, online marketing has become increasingly important to any business.
There are many different types of online marketing strategies that companies can use to market themselves, but content marketing is one of the most popular.
Some great places to distribute your content are social media sites like Facebook or Twitter as well as larger sites like Reddit where you can find an audience that fits your target demographic.
Email Marketing
1) Ask customers to share their thoughts about the product or service
2) Offer a discount or gift with the purchase
3) Announce new products or services
4) Provide a free consultation
5) Ask for feedback about your products or service
