The Challenge Between In-House Marketing and Agency Marketing
Over the past 15 years, I’ve been(bestfollowers) working in this sector. I’ve spoken to hundreds of business owners who confess to being confused by a critical business decision.
“Should I hire in-house marketing or contract with a marketing company? !”
And I get it. It doesn’t matter if you’re an entrepreneur with just two employees or an expanding company with 50+ employees. While there are advantages when using an agency specializing in digital marketing, there are disadvantages.
At this risk of coming off as cliché, I’ve always advised those struggling with this in-house vs . agency.
Debate that one size does not suit every business!
The trick is to establish your organization’s goals in marketing and then evaluate them against the strengths and weaknesses of your team.
It’s true that honestly evaluating your shortcomings isn’t everybody’s excellent idea of having fun. Still, it’s necessary to determine if your marketing strategies.
Should be kept inside the organization or require help from outside experts.
If I’m being truthful, I must admit that we could have accomplished both in the WSI
Headquarters. We have a skilled team of internal marketers (my department!) and a team of experts from outside agencies who we can outsource whenever we require different marketing execution.
So if you read the title of this blog and thought I was going to sell you on
all-the-reasons-you-need-to-outsource-your-marketing-to-a-local-WSI-agency, you thought wrong, my friend!
I will lay it out so that you can make the right choice for your company.
Eight essential business considerations when comparing in-house and outsourcing marketing agencies
The #1 Factor: Your company’s Culture and Vision
I’m going to go on a limb by saying that you’d instead partner with marketers who align with the company’s culture, vision, and values.
The majority of firms do. It’s generally simpler to achieve this by recruiting internally. Naturally, an internal employee is more involved in a company’s progress and growth than an external agency team.
Because a marketing agency is accountable to many different clients, it can be more difficult for marketers outside the company to understand the day-to-day business, the culture, and its values.
Factor 2: The Need for Skill Sets with a Wide Range of Skills
Based on the company’s marketing plans, the team you choose to work with may need access to various skills, such as social selling, web development experience, email marketing, pay-per-click advertising, etc. You know the drill.
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Trust me when I tell you that having an internal team with this talent is not an easy task. In reality, agencies are well-equipped with experts specializing in all aspects of marketing via digital channels.
This means that the teams of agencies can be your go-to source for everything marketing. It would help if you were prepared to invest patience and time when planning to recruit to screen, hire, or build an all-inclusive in-house marketing staff.
Third Factor: dreaded Workplace Politics
Rarely do professionals admit that they enjoy office politics. However, it’s not easy to stay clear of conflicts or distractions that abound, as do human beings, and the work quality is affected when office drama is a hindrance.
It’s normal, mainly when a skilled group of individuals works in such tight proximity every day. However, this is not the case when an outside firm handles your marketing. As third-party marketing professionals, an agency team is focused on only one thing, and only one thing, that is your marketing strategy.
Factor #4: Maintaining an edge with industry Best Practices
We’ve talked all day long about the changing market of online marketing. Techniques and tools that worked in the past may not be as effective today.
The competition is intense, technology evolves at lightning speed, and if you’re stuck repeating the same old song, your company will eventually fall behind. Being up-to-date with the latest and most effective digital marketing methods is the bread and butter of an agency.
The marketing agency team often gets their first glimpse of the most cutting-edge technology and conferences for education in marketing and events that aren’t accessible to internal marketing teams.
Factor Number 5: How Fast Do You Have to Speed up Marketing?
Based on the circumstances, You may have to start your marketing today. Let’s say, for instance, you notice that you’re losing business because your nearest competitor recently released an extremely user-friendly eCommerce site, but your site isn’t able to allow online transactions. Your website needs an overhaul quickly to improve your customers’ experience online. The fastest way to achieve this is not by posting a job ad review, examining resumes, interviewing three times, contacting references…you know the scenario.
Marketing agencies are built to respond quickly and efficiently so that your team can adjust your marketing strategy sooner than later. The result is that agencies can better handle emergencies that affect your bottom line.
Factor #6 6: A (Much) More LARGE Brainpower Network Brainpower
In-House Marketing vs. Agency Marketing Debate
Similar to the second point above. However, it extends well beyond the specialized expertise of your marketing staff. You’ll notice that in-house marketers don’t generally have as extensive the Rolodex (yes, I’m aware I’m getting old) as a full-service agency can.
If you are required to use any additional marketing services – think of the guidelines of script-writing for customer service or video production, as well as traditional PR, the best option is to use an agency. Because of an agency’s structure, they’re most likely to possess these different sources and resources than in-house marketing.
Factor #7: Simple Communication
Effective and clear communication is essential to keep any company’s marketing strategy running efficiently. If you have an in-house team, it will be relatively simple.
Brainstorming sessions or meetings for content approvals can be scheduled or executed when necessary. On the other, however, Agents can’t be as easily accessible. The day-to-day communications will be less frequent due to the volume of clients and the needs of their clients.
Most marketing firms maintain email or phone communications as required while holding monthly or weekly meetings to discuss the results projections, quarterly plans, etc. Both strategies work; however, the success will depend on your preference.
Factor #8 Access to Platforms and Tools
A good marketing agency includes everything you need regarding the latest technologies in the field. Many of them will experiment and pay thousands of dollars annually in subscription fees to provide their clients with the most effective tools.
This is a long-winded and costly procedure that you do not even have to consider when working in an organization. The cost maybe already included; however, the stress and stress over which tools to employ are not.