A Guide to Selling on Amazon India

Amazon India

Amazon India is the Indian counterpart to the American-based online B2C marketplace It connects local customers with national retailers and brands which sell more than 20 million items through the platform. 

The products are classified into various categories and be anything from a stuffed Teddy bear to a costly 2-door wardrobe in smoked walnut.

How Many Sellers Are on Amazon India?

Amazon India has over 300,000 registered sellers, the majority among them small- and mid-sized enterprises (SMBs). Sellers sell from over 14,200 pin codes throughout the nation. Delhi is the central hub for many Indian Amazon sellers.

Types of Business Models on Amazon India

Before you begin selling your products on Amazon India, you must choose the type of business model you’d like to use. There are three kinds of businesses models Amazon sellers may work on:

Retail Arbitrage

In this model, you purchase products from local shops and sell the items through Amazon. The principle is to locate products at discounted prices that have extremely high demand, but a low supply. 

This is among the fastest ways to begin selling to the smile and earn some quick cash. However, it’s not necessarily the most efficient business plan for those who plan to grow. 

Your growth will be constrained by the prices determined by retailers. Additionally, it comes with risk, as your account could be suspended when you’re not careful about the products you sell. There aren’t any guarantees that every item can be listed on Amazon.


Here, you purchase items from well-known brands at wholesale prices and offer the items available for purchase on It is essential to get in touch with the brands first and obtain their permission before putting up an account. 

This can be difficult particularly if you’re the first seller to market, because companies may not want to cooperate with the new seller.

Private Label

This is one of our top choices. As the name suggests it is about the launch of your personal label through Amazon India. You study the market, research your customer base and then create the perfect product. 

The most appealing part is that you can decide the price according to your own terms and retain all profits. It’s certainly ambitious, but it’s also the most profitable business model available on Amazon.

Check out this guide to know how to log in to Amazon India

Why Sell on Amazon India

Every business decision should be based on sound rationale and an honest assessment of the facts. Here are some reasons to think about selling your products on Amazon India:

Reach New Customers has more than 100 million customers registered in India. It gets over 300 million visits per month. 

If you sell your product through Amazon India it is possible to substantially increase your reach and promote your products to hundreds and thousands of potential customers.

Boost Your Sales

Amazon India gets a minimum of 150,000 orders each day. That’s one purchase for every second seller via the Marketplace. This isn’t terrible at all. If you provide an item of high quality for your customers and you are able to slay the sales.

Low Barrier of Entry

Anyone can be an Amazon seller. Amazon India. There are no prerequisites to sign up for the marketplace. Simply an active account with a bank and a couple of ID documents and you’re good to go.

Low Competition

Despite the impressive figures, Amazon India is still relatively in its infancy stage and has more potential to grow. It is the perfect time to invest prior to the increase in competition.

World Class Customer Service

Amazon’s FBA program gives a fantastic customer experience with fast delivery times and easy returns. Additionally, it simplifies the task for sellers by taking care of the entire fulfillment process for them, allowing them to concentrate on other important aspects of your enterprise.

Recommended Guide: Amazon PPC guide for 2022 sellers.

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