Digital Marketing

7 On-Page SEO Ranking Factors that Matter Most

On-page SEO ranking factors can affect the visibility of your website and how easy it is to find. When it comes to search engine optimization, what you see is not always what you get. There are many ranking factors that can come into play that help determine how easy or difficult it is to find your site on a search engine result page. This article highlights seven on-page SEO ranking factors that most successful websites manage to stay ahead of the pack when using them properly.

 7 On-Page SEO Ranking Factors that Matter Most

SEO is important for any website, but it is not that easy to get started. This is because of the complex nature of the internet. There are a lot of factors that need to be considered, such as on-page SEO ranking factors. According to the SEO Sydney experts, the top most On-Page SEO Ranking Factors include:

Headings and subheadings, including H1 and H2 headings 

Though it has been in existence since the beginning, H1 and H2 headings have only gained importance in recent times. The reason for this is that the rank algorithm changes constantly, and so when it does, it becomes more important to know what the current ranking factors are.

H1: Main heading

H2: Subheading

H3 to H6: Subheadings

Though it is hardly ever mentioned, subheadings also play a significant role in SEO rankings. These should be worked on with care because they also factor into the ranking system. They should make sense with the main text, contain relevant keywords, and be relevant to the content’s focus.

Keyword density 

Keyword density is a ranking factor in search engine optimization. In general, the more keywords are used within a piece of content, the higher an SEO ranking it will obtain. This means that if you have an article written about “SEO best practices”, your article should have several instances of “SEO best practices” throughout it.

The presence of keywords in many small sentences or paragraphs also helps to express how knowledgeable the author is, as they typically use subtopics related to their expertise and keyword usage that are relevant to that particular topic area.

Internal linking strategy 

In order to get high rankings, it is important for websites to build and use in-depth backlinks.

Internal linking can be a source of providing a website with in-depth backlinks. But the keywords don’t have to be anchor text. Internal links can be found at the bottom of each webpage and are usually used as a strategy to improve user experience in search engine results pages (SERPs) by providing relevant content that the user wants.


URL is the top most On-Page SEO Ranking Factor. However, just like any other optimization technique, its importance also depends on the search engine and competition.

In general, the URL should be long enough to include all key phrases used in the page title while being short enough that it can be easily typed in a browser address bar. In addition to Page Titles, URLs play an important role in targeting keywords – with the help of keyword density analysis tools like Long Tail Pro.

Quality content 

In today’s competitive world, however, quality content is essential to gaining high rankings. There are a lot of things that can affect the online rankings of a website, including quality, relevancy, and uniqueness. There are many ways in which people decide what makes for quality content. Some may say that it is about ranking for the most popular keywords and phrases, while others will say it is about the author’s knowledge and expertise in their field. Quality content still matters even if it ranks lower than other articles due to its high level of engagement with its audience or opportunities for sharing or linking.

Mobile-friendly design

A mobile-friendly design is the topmost On-Page SEO Ranking Factor.

According to Moz, about 80% of the audience accesses a website from a mobile screen. Search Engine Optimization is not just about ranking on the first page of Google anymore. More and more businesses are focusing on building mobile-friendly websites. Mobile-friendly websites can increase their conversions by as much as 75%.

If your website is not optimized for modern-day browsing behavior, then you might be losing out on significant traffic and conversions that could be yours.

Alt text for images 

Recent studies have found that including alt text in your images can lead to a big increase in your site’s traffic and leads. This is especially helpful for eCommerce sites as it leads to an increase in conversion rates.

The top keyword for this section is “alt text”, so the introduction would be about what is alt text and how does it help with SEO ranking factors?

Alt text, also known as alternate text, provides an alternative description for images – especially those with a graphical interface or images with no obvious label. It stands for “alternative textual content”. It can be up to 2-3 sentences and should not include any technical terms or jargon.

Final Words

One of the major mistakes that small and medium-sized business owners make is to miss their competition. They often don’t know their competitors, and therefore, they don’t even think about how to optimize their site for Google. To improve ranking, you can use On-Page SEO as a tool. The above-given guide on the topmost On-Page SEO Ranking factors will definitely prove to be helpful for you all.

Ravi Sharma

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on.

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