You can consider APIs (Application Programmable Interface) as the new normal today, moreover, it has changed the workflow of many businesses. But, do you know how API has managed to do so? The one major benefit is it has bridged the gap between the old and new applications. This has made the transition and adoption of new technologies easier for businesses. In this article, we are going to talk about the SMS APIs in specific.
We will cover various topics like how the market size of SMS marketing software has grown in the past few years and how it is projected for the future. In addition to this, we will also put a highlight on some of the best performing SMS API in recent times. So if you don’t want to miss out on anything make sure to read this article thoroughly.
What are SMS APIs?
As we mentioned earlier, API is used to integrate the two applications together. In the same way, an SMS APIs allows your existing applications to send and receive SMS (Short Messaging Service). The existing platform could be anything from a website to a computer application.
Businesses prefer to use this because it is easy to operate and run 24/7 to provide uninterrupted customer service. You also may have witnessed the application of API in day-to-day activities for example, when you book an uber and as a confirmation, you receive a notification of your device. It is all possible because an SMS API is intact.
The Working SMS API
An SMS API connects your telecom carrier with the internet. This is achieved using the code and protocols like HTTP (Hypertext Transfer Protocol) or REST (Representational State Transfer). In this way, the middleman gets eliminated and the entire process becomes more efficient.
When using the API, you won’t even be required to login into your system as the protocol you set up earlier can automatically send the SMS. But before sending an SMS you have to make sure that you get the consent of the recipient. Otherwise, you can be charged for breaching the TCPA i.e. The telephone Consumer Protection Act.
The Immense Growth of SMS Marketing Software
The growth of SMS marketing applications has been significant and sustainable for the past 5 years, especially during and after the pandemic.
Recently, Verified Market Research, a global research and consultancy firm, presented a report showing the value of SMS Marketing software at $5,592.88 Million USD in 2020. This market cap is supposed to grow at a CAGR of 20.40% between 2021 and 2028. And by the end of the decade, it is expected to touch an unbelievable number of $24,687.10 Million USD.
These numbers are clear enough to show at which pace businesses are adopting this new technology and the end-users also seem to like it.
Top SMS APIs you should check out
We believe now you have understood the importance of SMS and API. And if you still are not using this in your business workflows then you must be missing great things. Without further ado, let’s have a look at the list.
- Twilio SMS
- Telesign SMS Verify
- Nexmo SMS Messaging
- ClickSend (Inteltech)
- Nexmo Verify
- Octopush SMS API
- FreeSMS8 API
The list above consists of both free as well as paid API services. Some of the premium API service providers also have free trials so you can check them out as well. With help of these platforms, you can connect SMS API with CRM (Customer Relationship Management) software, website, marketing automation platform, and many others. The possibilities are endless and so are the rewards.