Logos are very significant. They might be challenging to develop, but they are essential for every company and the foundation of a strong corporate or even personal brand. Describe who you are, what you do, why you do it, and how you do it in your logo.
You’ll use it on social media postings, slide shows, promotional items, business cards, and more. One small picture can’t possibly carry out all that heavy lifting, right?
Don’t worry; we’ve got you covered with plenty of advice from a professional graphic designer on how to do professional logo designing.
As you read the recommendations for designing a logo, keep your brand mood in mind. Also, take some time to consider how each logo makes you feel. According to our study, people are more likely to trust companies that are honest about their identities and the purpose of their logo designs.
8 Professional Logo Designing Tips
There are a few tips that can help you in the journey of creating a professional logo design. Here are 8 of these tips that might help you in creating a brand identity for your brand.
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Understand Your Target Market
Clearly convey to customers what you have to give them and the value they may get from you while creating your logo. Customers may not relate to your logo or understand the message you want them to take away if you fail to consider your target.
By conducting market research, analyzing your competition, and conducting customer interviews, put your attention on getting to know your audience. These perceptions might help you understand how people think and why they will or won’t buy from you.
Netflix is a fantastic illustration of knowing your audience. Customers want to watch movies in the comfort of their homes, and Netflix is aware of this. Their straightforward, red-on-black emblem helps conjure up images of a theater and reminds one of the fabrics on theatrical chairs.
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Know Your Brand Values
The authenticity and integrity of the companies that consumers buy from nowadays are important to them. Up to 86 percent of buyers say that when choosing which companies to support, authenticity is a key consideration.
You have a fantastic chance with your logo to highlight to customers what you believe to be the core values of your business.
Your brand may suffer if you do not communicate your values to customers. More than 80% of younger consumers like businesses that share their personal beliefs. People might become your competitors if you do not make it clear to them what’s important to you.
Focus on properly communicating your brand values throughout your business if you want to display them in an effective way.
The topics that are most important to your target audience may then be discovered through market research. You may begin to create a logo that best represents you by considering how these concepts might be included in your brand story.
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Tell A Story
Customers should be inspired by your logo to think about significant aspects of your brand narrative as well as what makes you special and deserving of their attention. A significant portion of what makes you different is based on your story—what inspired you to create this business and help clients.
You can: By including a narrative in your logo, you can:
- Communicate your message more effectively since your clients will have a clear notion of what your brand provides from their first interaction with you.
- Describe how you distinguish yourself from competitors in your industry.
- Activate the feelings you wish to convey.
You run the danger of making something too generic and similar to other logos in your sector if you do not use a story to assist your design.
This kind of narrative design is seen in the Gucci emblem, a high-end fashion label. The two Gs of the emblem are infamously facing each other. The founder’s initials and the brand’s history were intended to be evoked by this logo.
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Don’t Be Too Literal.
Your logo should convey your brand’s beliefs and stories while also setting you apart from the competitors. You won’t do much to achieve any of these objectives if you only produce an exact replica of the goods you sell. Instead, think about the history of your brand and how to best convey what you stand for.
Avoiding literal depictions in your logo design will assist you:
- Create a distinctive image that clients will value.
- Reflect your brand’s personality and its message.
- Instead of merely repeating what you manufacture, give them more information about who your brand is.
The Apple logo, for instance, does a great job at not being literal. Apple decided to develop a logo that depicts the clarity and simplicity of an apple rather than using iconography that represents their technological goods. It is both basic and memorable.
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Consider Negative Spaces
Negative space may be used to contribute to the design of your logo and generate contrast. For instance, pay great attention to the arrow created between the letters “E” and “X” in the FedEx emblem.
These letters give off the feeling that they are “going,” which fits very well with FedEx’s delivery services.
Other advantages of negative space are:
- assisting you in background creation to prevent overcrowding in your design
- facilitating the processing of the design in the thoughts of the consumers
- Make your logo easier to comprehend
Beginners who disregard the significance of negative space and attempt to cram too many design components into their company logo occasionally end up with excessively complicated and difficult-to-remember logos.
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Don’t Overuse Colors.
Colors used in logos can evoke specific feelings in viewers and increase recognition. For instance, red frequently communicates passion or promotes impulsive purchases, whereas purple is connected to creativity or monarchy.
Blue is utilized to represent loyalty, whereas yellow is used to evoke excitement. Using a trademark hue, according to one research, using trademark hue may boost brand awareness by as much as 80%. Furthermore, just one or two colors are used in the logos of 76% of the top businesses.
A good logo’s use of subtle colors enables you to:
- Design an iconic logo.
- Concentrate on evoking a few essential emotions
- Establish emotional connections using the narrative and visuals you use to reinforce your brand story.
The Coca-Cola logo is a great illustration of a logo that makes little use of color.
Despite the fact that red has been connected to the brand even before the official design was developed (the barrels were painted red to set them apart from alcohol in drugstores), the logo’s red color is still used since it inspires consumers’ passion and makes sales more likely.
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Create Contrast
By making the image more distinct and even assisting the brain in recognizing the image more quickly, contrast offers you a design aspect that may improve your complete design. Think about the aspects of your logo that you want to call attention to and the many ways, such as color and typeface, to do so.
Using contrast can be beneficial for:
- Highlight certain elements of the design
- pique curiosity as it is simpler to identify the design components
- Because the brain processes visual information more quickly, it makes the logo easier to read and understand.
If there are no aspects of contrast, your company’s logo could look uninteresting. Contrast aids in drawing the attention and enables them to see what you want them to.
With Toyota, you can see this especially clearly. To convey that their automobiles offer accuracy and comfort in a streamlined design, their logo combines powerful writing with gentle curves in its picture.
Final Word
Your company’s branding and gaining awareness among your target market both heavily rely on your logo. According to three-quarters of respondents, a logo is the most “recognizably recognized brand identity,” a study. Additionally, 50% of customers said they were more inclined to patronize companies with identifiable trademarks for goods and services.
Making a great first impression may be improved by creating a terrific logo. Make sure it effectively communicates your company identity, as it is one of the first branding elements prospective buyers will see. If you want to read more click here.
