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Web Design Tips – How to Design a Website That’s Easy to Use and Conversion Rate Boosting

Website Design Aberdeen.  In this article I’m going to cover Usability, Natural Scanning Patterns, Grid layouts, and the use of font sizes. You should be able to identify the most important parts of your website in a few seconds. These tips are important for a successful web design. If you’re having trouble understanding these tips, you may want to consult a web design consultant. It won’t hurt to read through a few of them.


One of the most important aspects of web design is the usability of the site. A user will spend a significant portion of their time on your website if it’s easy to use. Website Design Aberdeen, A poorly-designed website can make it difficult to convert visitors to customers and lose them altogether. This concept is also known as user experience (UX) design. A well-designed website is easy to navigate and will keep visitors on the site longer, increasing the likelihood that they will make a purchase.


When designing a website, legibility and readability are important factors to keep in mind. While legibility is concerned with the look and feel of typefaces, readability refers to the overall readability of content. Both are important factors in boosting conversion rates, but most designers confuse them. Listed below are tips to improve readability and conversion rates on your website. Once you’ve mastered both, you’ll have the tools to design a website that will appeal to both the casual and the professional alike.

Grid layouts

You should use grid layouts in your web design to create an attractive, structured website. This will also help you rank higher in search engine results, because users tend to scan through content quickly and look for relevant headings, buttons, links, and images. Website Design Aberdeen, This will improve the user experience for your visitors. Below are a few tips on how to use grid layouts in your website design. Read on to learn more. And don’t forget to use the right guideline!

Natural scanning patterns

When you create web pages, you need to take note of the eye-scanning patterns of your users. This pattern is known as the F-pattern, and it happens most often on pages that are full of text. To make the most of this pattern, place important information in the most prominent and frequently scanned spots, such as a short headline and a bold header. Website Design Aberdeen, People scan the page horizontally, starting from the upper left corner and reading the first few words of a paragraph or section. Once they have reached the middle, they stop scanning and move their eyes to the next thing. They also scan the left-side of the column, but in a different way. The horizontal area of the page is shorter, resembling the lower bar of an F.


When it comes to using colors in web design, you need to understand the color psychology and context of each one. Primary colors should stand out from the rest, convey a strong message, and draw attention to the most important areas of a page. These areas might include headlines, CTA buttons, benefits icons, download forms, and more. However, secondary colors should be used to draw attention to less important information and support other elements of the web page.

Text placement

There are some important rules of thumb to keep in mind when designing a Web page. First, make sure that the text is easily readable. While words and headings should be laid out with a plain background, sometimes they may require decoration or styling. If that is the case, make sure that the text has sufficient line height. Too low or too high line heights can make the text difficult to read or look like separate bodies.

Navigational elements

In a web design project, navigational elements are essential because they guide a visitor from one page to another. They play a vital role in guiding visitors to the ultimate goal of the site and supporting a variety of seeking modes. Moreover, these elements affect buying decisions and influence the way people interact with a website. Aberdeen Web Design, Navigational elements should be prominent and reflect the business goals and the interests of your audience. If you want to make your website accessible to a diverse audience, navigation is an essential component of the overall design.

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